Designing interesting and engaging user experiences for viewers is the key to increasing click rate and cutting through all of the noise of today's web viewing experience. Understand the audience is key when designing an online experience. Understanding who they are, what they do, their age/demographic, how they work, what they know about the internet, how they use it, on what devices and where provides invaluable insight into their pain points that you are out to avoid while promoting a compelling brand experience for the user.
Dynamic, beautiful and engaging design is just the start. The metrics of engagement analytics allow you to penetrate the over-saturated markets and establish a lasting brand presence, which equals a successful online campaign. Our campaigns for these major clients did just that: drove awareness, engaged viewers resulting in high click through rates, resulting in an increased brand awareness.
Interaction Design, Creative Direction, Digital Imaging,