Hospital for Joint Diseases

The Hospital for Joint Diseases at NYU Medical Center has a distinguished tradition of medical innovation. Since 1905 their physicians have pioneered a range of treatments that have improved the lives of people with musculoskeletal and neurological disorders. This unique advertising campaign used wooden models that are used by art students to study joint movement to tie the messaging of HJD joint replacement programs to living a fuller life. Regional magazine advertising was reinforced with out-of-home transit advertising in the metro New York City area.

AdvertisingCreative DirectionDigital Imaging
Print Advertising and Outdoor Campaign

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