The General Insurance

The General Insurance Company is an iconic brand that has offered low cost insurance to high risk individuals in all 50 states for over 60 years. To support their massive television media efforts, they wished to reach a younger audience through Rich Interactive ads placed on targeted global websites that engaged viewers and let them paly a game while being exposed to the brand to gain impressions and conversion.

Interaction DesignAdvertisingCreative Direction
Digital Advertising Campaigns

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